President & CEO
Mena has been working as a fundraising professional for more than 18 years. Her first role was at the Medical Foundation for the Care of Victims of Torture, where she worked on a capital campaign to build a new treatment centre for torture survivors.
As a fundraising consultant and trainer, Mena has worked for a broad range of organizations, including WaterAid Canada, Starlight Children’s Foundation and Virgin Unite. She has delivered training internationally on fundraising strategy, individual giving, capital campaigns and grant-writing and donor stewardship for organizations that include AFP Ottawa, Toronto and Kingston, Algonquin College, the Institute of Fundraising UK, the Institute of Fundraising Ukraine and the City of Ottawa.
In a voluntary capacity Mena has sat on the boards of the Institute of Fundraising, the Institute of Fundraising’s National Convention 2010, the Steering Committee for Starlight Children’s Foundation and served as Co-Chair of the Fundraising Committee for Ottawa Rape Crisis Centre. She now sits on the AFP Ottawa Chapter Board, where she is Vice President of Professional Development. She also sits on the Steering Committee for Prime Ministers Row, an initiative to develop Canada’s first street museum.
She is dedicated to supporting the professional development of fundraisers and enjoys helping charities navigate their way through their various fundraising challenges.
With a background in performing arts, research and policy development, Elizabeth MacKinnon provides a range of strategic advice, operational planning and writing services. Fluently bilingual, her clients include small and mid-sized non-profits and federal government departments and agencies. In 2015, she was named Innovation Fellow in Performing Arts by the Metcalf Foundation, working on a collaborative research project on social finance for the arts in Canada. She has extensive experience in planning, grant writing, non-profit management and the legal and regulatory issues facing non-profits and charities in Canada.
Elizabeth is active in the Ottawa arts community as a dance and interactive technology artist, co-artistic director of dance collective, teacher and writer. She collaboratively managed an artist-run studio for more than 15 years (Dance Network/Movement Arts Ottawa, 1996-2012) and was also a founding Board member of Propeller Dance, an integrated dance company (2007-2012). Since 2013 she has served as Secretary to the Board of Arts Consultants Canada/Consultants canadiens en arts (ACCA).
Elizabeth holds a BFA in Contemporary Dance from Concordia University (Montréal, 1995) and a MA in Digital Performance from the University of Hull (UK, 2005), in addition to further studies in Electronic Art (University of Ottawa, 2008), Authentic Leadership (Naropa University, Colorado, 2013), and Organizational Systems Relationship Coaching (Fundamentals, CRR Global, Toronto, 2015).
Executive Assistant and Logistics Specialist
Shawna has been a volunteer in the non-profit sector for two decades, most recently as Chair for the Communications Sub-Committee at The Well/La Source, a drop-in day program for women and their children. Currently she is a volunteer for the Ottawa Catholic School Board, supporting numeracy and reading in the classroom with kindergarten and grade one ESL students.
With nearly twenty years of executive assistance and logistics experience, Shawna’s expertise and areas of focus include helping to manage Purposeful Fundraising’s communications and day-to-day office functions. She is passionate about ensuring that every client receives the best possible experience, which only serves to complement the superior fundraising knowledge at Purposeful.
Chris Baylis is an expert in sponsorship valuation and sponsorship strategy. Chris works with sponsors and sponsorship seekers to define their sponsorship goals, determine market value of their assets and create strategies that work. Chris is the President and CEO of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and international speaker and consultant on all things sponsorship marketing.